Nowadays everybody expects a better life quality and related to that a faster and better service in every field of life. The aim of this project was to find a specific problem or area that could be improved in healthcare system and to propose a solution for that meanwhile keeping in mind the future of retail. We focused mostly on finding the right area with what to work upon. After a while it came out that even these systems that are working properly today could be improved. Thanks to our research we found a necessary area to improve – existing emergency system. It also came clear for us that we should leave the retail and selling part out (at least in a context of this Design Studio project) since it is putting us in a box from where it is difficult to get out. Research, several interviews, concepts, feedback from different parties and lecturers lead us to our final result: E-mergency – a service that includes medically trained volunteers in the current emergency system.